[Vnbiz] Mobile Phone Penetration Rate in the Vietnam Market

[Phan, Tai]

Press Release Source: Research and Markets 


Starting the Year 2007, the Mobile Phone Penetration Rate in the Vietnam Market Was Only 18.5% However Subscribers Are Growing at a Rapid Rate
Tuesday February 20, 6:00 am ET 


DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c50693) has announced the addition of "Vietnam Mobile Services and Mobile Applications Market: Risk, Opportunities, and Outlook to 2011" to their offering.
Vietnam's booming economy and rapidly growing youth population with a high disposable income has been driving significant consumer demand for mobile services in this Southeast Asian country. Starting the year 2007, the mobile phone penetration rate in the Vietnam market was only 18.5%. However, subscribers are growing at a rapid rate - with about 800,000 new mobile users being added each month.

Mobile content is important in Vietnam, but is still in its embryonic stages and represents an excellent ground floor opportunity for mobile content developers and aggregators. The Vietnam market still has a widespread degree of corruption, and the telecommunications market is no exception. This report brings transparency to a very opaque and closed market.

This research report addresses the following topics of the mobile services market in Vietnam:

Historical Subscriber growth and forecast to 2011
Importance of local and international mobile data content
Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
Leading Mobile portals in Vietnam
Importance of the Internet for mobile applications
Mobile subscribers, penetration and mobile ARPUs in Vietnam
Market drivers and inhibitors
Commercial and social issues relating to mobile content market. 
Key Questions Answered

The research addresses the following issues that are critical to your success:

How big is the market for mobile voice and VAS data services in Vietnam?
How many mobile subscribers will there be in 2011?
What opportunities are there in the mobile content market?
What are the key mobile technology trends being adopted in Vietnam?
Which mobile data applications are be the most popular in Vietnam? 
The research on the Vietnam Mobile market examines how service providers, network operators, and content providers are positioning themselves to compete in Vietnam's mobile data market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.

Content Outline:

1. Introduction

Report Objectives

Assumptions

2. Executive Summary and Market Forecast

Current Situation

Market Share of Mobile Operators

Market Forecast

Mobile Penetration

Mobile Subscriber Forecast

ARPU Achievements and Outlook

Wireless Content Forecast

3. Economic Outlook

Economic Environment

Consumer Consumption

4. Regulatory and Pricing

Foreign Direct Investment in the telecoms Sector

Which foreign Operators are targeting Vietnam

Mobile Tariffs

5. Mobile Service Providers

VNPT

VMS - MobiFone

VinaPhone

VNPT's i-PAS Service

Viettel

Saigon Postel (SPT) S-Fone Service

6. Mobile VAS Application Market

The Internet Landscape

Key Internet Service Providers

The Internet's Impact on Mobile VAS Portals

Mobile Data Revenue Growth

Mobile Data Revenue Percentage

Content Portals in Vietnam

Where Vietnamese Mobile Users get their Content

VAS Content Costs

Mobile VAS Content - Desires and Frequency of Use

Importance of Viral Marketing for New Mobile Content

MMS Services

3G Outlook

7. Lessons from Korea in Doing Business in Vietnam

KT Corp.

SK Telecom

LG

8. Final Notes

Methodology

Notices

Table of Figures:

Companies Mentioned:

KT Corp.
LG
Saigon Postel (SPT) S-Fone Service
SK Telecom
Viettel
VinaPhone
VMS - MobiFone
VNPT
VNPT's i-PAS Service
For more information visit http://www.researchandmarkets.com/reports/c50693



Contact:
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press at researchandmarkets.com

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